HYDROLIFT
HydroLift is a portable and collapsible exercise weight. To add weight to the ball, simply fill it with water and add the closing lid of choice (medicine ball or kettle bell cap). Our primary target markets were people who enjoy at-home workouts with equipment and people who are often traveling but still want to live a healthy and active lifestyle.
Different prototypes were created to test our design, examine different attributes, and gain feedback from our target market. To test the product idea, concept testing was completed through product questionnaires. Potential customers gave responses on what attributes they liked and disliked. This allowed us to make necessary adjustments before deciding on a final prototype.
Final Presentation
The final presentation was similar to “shark tank”, pitching our business and hope to get an “investor”. It gives a high-level understanding of the product, financials, marketing strategy, and operational strategy.
Business Plan
The business goes into depth of the product and all the marketing strategy (positioning map, pricing strategy, target audience, and more), operations management strategy (prototype, bill of materials, order fulfillment, and more), finances (start up costs, break even analysis, investment evaluation, and more), and the quantitative modeling analysis (risk assessment, risk analysis, and more).
